What does BR mean in UNCLASSIFIED

Break Rate (BR) is an acronym used in the retail industry to measure the number of sales lost due to shoppers not completing purchases.

The formula for calculating break rate is total breaks divided by total sales attempts.

Break Rate is important for retailers as it provides insight into how successful their sales associates are in completing transactions. A higher break rate suggests that more customers are leaving without making a purchase, which can lead to decreased profits.

Many factors can influence Break Rate, such as customer service, product quality, competitive pricing, store layout, availability of products, etc. All these elements have an effect on whether or not a customer completes a purchase or walks away without buying anything.

Retailers can reduce their break rate by optimizing each stage of the shopping experience from start to finish - ensuring top-notch customer service, providing quality products at competitive prices, having attractive store layouts and offering a wide selection of products in stock.