What does BSM mean in MARKETING

Blind Side Marketing is a type of marketing strategy that relies on surprise tactics to capture the attention and interest of consumers without them knowing they have been marketed to. It involves using techniques such as hidden advertising, exclusive online offers, surprise product launches and unexpected events or happenings to create an element of shock and awe that appeal to consumers.

Blind Side Marketing typically works by surprising consumers with content or events that encourage engagement and introduce brands in a fresh, eye-catching way. Consumers are exposed to strategic messaging without being aware that it’s coming from an advertiser. This subtle approach can be effective in engaging potential customers without making them feel sold to or overwhelmed.

There are a variety of campaigns that can be used in Blind Side Marketing, including flash sales, guerrilla activations, interactive experiences, contests and giveaways, location-based activations and augmented reality displays. Each works differently, depending on the objectives of the campaign but share the common goal of creating an engaging experience for consumers without their feeling like they are being marketed to directly.

In today's digital world where traditional forms of advertising often seem intrusive and pushy, many brands and marketers have seen success with more discrete approaches like Blind Side Marketing. This type of marketing enables brands to deliver creative messages while still respecting consumer boundaries - enabling them to connect with potential customers in ways that appear organic rather than forced or intrusive.

A successful blind side marketing campaign should grab attention while still maintaining brand identity and staying true to company values as well as consumer interests. Ideally it should also generate user engagement by inspiring curiosity among viewers and drawing them into the story behind it. The most successful campaigns will feature content that resonates with people at an emotional level while also encouraging interaction.

To ensure your blind side marketing message reaches its intended audience it’s important to choose the right platform(s). Platforms such as social media networks (Facebook, Instagram etc.), music streaming services (Spotify etc.), video sharing sites (YouTube etc.) or search engine optimization (Google Adwords) all provide excellent channels for delivering creative messages in a discreet way. It also helps if you use data-driven targeting platforms such as Google Analytics or Adwords Remarketing lists for greater accuracy in driving conversions from your campaigns.

The cost will vary depending on factors such as audience size, media channel used and other variables related to running the campaign itself. Generally speaking however budgets tend to range from small amounts spent on localised activations up to more substantial amounts devoted towards larger scale national campaigns.

As with any type of marketing activity there are some risks associated with running blind side campaigns - mostly relating to potential consumer backlash if elements within the campaign fail to resonate correctly or attract negative attention due criticism/controversy around it's content/objectives.

Yes – Although some tactical execution may simply involve posting pre-created content – ethical considerations as well creative understanding is required when planning/conceptualising such campaigns effectively - due both their nature as well their potential power if implemented successfully.