What does VBL mean in MARKETING

Visual Brand Language (VBL) is a way of visualizing a brand’s core identity and being able to communicate with customers on an emotional level. It includes the use of graphic designs, photos, colors, typefaces, and other elements that represent the company’s beliefs, values, and culture.

Using VBL helps companies create deeper connections with customers as it humanizes their brand. It can also make it easier for people to recognize your business and feel more connected when they see these visuals used in advertising. Additionally, using this language can help companies differentiate themselves from competitors by creating a unique visual identity.

When creating an effective VBL, it starts with identifying what sets you apart from other businesses in terms of personality and culture. Think about the values that make up your company’s DNA and how those values can be expressed through visuals. Consider incorporating key visuals such as photography or illustrations that will help bring life to your messages and resonate with customers.

Yes! Crafting a successful VBL involves first defining your brand’s purpose and its associated attributes. Then consider how you want to visually communicate that purpose through logo design, typography, color palette, images/illustrations, graphic elements and so on. Finally, refine these details until you have created a consistent look across all mediums (print materials, website etc.).

Your VBL should express the unique aspects of your company which can include logo design, typeface selection/combination, photography style/treatment choices, illustration style/treatment selections and any other graphic elements or colors that bring out the essence of what makes your brand successful. This will ensure that people recognize your products or services when they see them featured in different mediums such as print or online advertisements.

Depending on the complexity of your needs you may want to consider working with a professional designer who can help develop a comprehensive strategy tailored to match your goals for success. A designer will understand how different textures/mediums work together visually to achieve desired results as well as understanding what aesthetic appeals to target markets most effectively.

Once established it is important for brands to maintain consistency in order to ensure they remain recognizable across mediums but this doesn’t mean things shouldn’t evolve over time either. Revisit every few years to make sure you are still conveying the same message that resonates with consumers but also keeping up with industry trends and ensuring aesthetic elements don't become outdated or irrelevant.

Designing a successful visual language starts by understanding what sets you apart from competitors; this means being aware of current trends within the industry but also having an eye towards making sure aspects like logo design typography color palette all remain consistent across different mediums (e-commerce sites posters brochures displays etc.)

The type of photography used depends on what kind of image you are trying to convey - if it is lifestyle focused images then using candid shots taken in natural settings will help capture genuine feelings while if context is more important fashion – posed shots would be ideal choice here instead.

Yes – the goal is not only about recognition but building relationships too so considering how tone voice conveys certain emotions could potentially be just as important.