What does PWP mean in GENERAL

PWP stands for Premium With Purchase. It is a promotional strategy used by businesses to incentivize customers to make purchases by providing additional items or discounts when certain products are purchased.

PWP is most commonly applied to physical goods, such as groceries and other retail items. However, digital items, such as digital music or books, can also be included in the promotion.

Both business and customers benefit from this type of promotion. Customers receive incentives when they make purchases, while businesses are able to drive up sales volume and generate more revenue as a result of the promotional offer.

The duration of the promotion depends on the individual business and will vary depending on the product(s) being offered, as well as other factors like seasonality or competition from other companies..

Running a PWP promotion does come with some risk for businesses, such as potential overexposure of their product(s), increased competition from competitors offering similar deals, and possible customer dissatisfaction if expectations aren't met after purchase. However, the rewards are often worth it if planned properly and monitored closely throughout its duration.