What does PSR mean in SPORTS

Professional Sport Representatives provide legal counsel and guidance to their clients, helping them navigate contracts, endorsements and other aspects of their career. They also work as financial advisors and help advise on financial investments and decisions.

Agents are typically experienced lawyers or individuals with experience in management or marketing in the sports industry. To become a registered agent, individuals must gain certification from their local governing body or international associations for sport representation.

The first step in the process is finding an agent that meets your specific needs as an athlete. Once chosen, the agent will review your current contracts and negotiate new deals on your behalf. After negotiating any new deals they will also handle all paperwork involved in getting those contracts signed.

Agents generally negotiate salaries, endorsements, bonuses and other incentives with teams or sponsors on behalf of their clients. They may also assist with contract disputes between players and team owners as well as help manage media relations for client athletes.

The rate for services varies based on numerous factors including market size and experience level of the agent but typically range from 3%-5% of total contract value or 10%-15% from endorsement deals.