What does PPI mean in UNCLASSIFIED

PPI is a Pay Per Impression (PPI) pricing model. In this model, a fixed price is paid to the publisher each time an advertisement is displayed on their website.

PPI typically offers more control over costs than other ad models such as pay-per-click (PPC). It also offers more immediate profits for the advertiser, since they are not required to wait for visitors to click on their ads in order to be paid.

One potential drawback of using PPI is that it may be difficult to track the effectiveness of your campaign since you only have data on impressions and not clicks or conversions. Additionally, depending on market conditions, PPI may not be as profitable as other payment models such as CPM or CPC.

Any business can benefit from using PPI, however it's often used by smaller businesses who do not have the budget for larger campaigns like CPC or CPM. This allows them to reach a larger audience by paying just a small amount per impression rather than spending large amounts upfront for clicks or conversions.

Optimizing your campaign while using Pay Per Impression will depend largely on your goals and budget, but some common optimization strategies include targeting specific geographic areas, refining audience segments based on demographics or interests, testing different creatives or copy in your ads, and monitoring impressions and frequency capping regularly to ensure you aren't overspending or wasting money on non-targeted impressions.