What does NPP mean in GENERAL

What is NPP?

NPP is a process of setting out clearly defined goals and objectives related to the development of a new product or service, including market research, product design & testing, prototype development, marketing strategies and launch plans. During this process, businesses are likely to consider factors such as competitive advantages they have over other companies in the same sector/industry, customer segments they are targeting and consumer trends in order to identify areas where their product or service could excel. This allows them to create a greater impact with their offering than competitors’ offerings and capitalize on emerging opportunities within their markets.

Advantages of NPP

By having effective NPP processes in place, businesses can save time and money while increasing the chances of success for their products or services. Proper planning will ensure that all resources are used effectively and efficiently throughout the product or service's life-cycle from idea generation to launch. Moreover, businesses will also be better positioned to respond quickly to shifts in consumer preferences as well as market trends due to more detailed research and analysis prior to launching their new products or services into the marketplace.