What does MKG mean in BUSINESS

Marketing refers to the various activities involved in the promotion, sale, and distribution of products or services. It includes advertising, customer relations, product research and development, pricing strategy, branding efforts, and sales.

The goal of marketing is to reach potential customers by presenting them with information about a company's products or services. Companies use different strategies such as advertising through television or print media; forming relationships with customers through digital channels; leveraging influencers; providing discounts or promotions; and offering unique customer experiences.

A successful marketing plan should include an analysis of who the target market is, what ideas will be used to engage those customers (e.g., content strategy), which channels will be used to promote the company's products/services (e.g., social media platforms), what resources will be needed (e.g., budgeting), implementation steps (including timelines) that need to be taken in order to successfully reach target market (including tracking results).

Examples of marketing tactics include email campaigns, social media campaigns, pay-per-click advertising campaigns (e.g., Google Ads), search engine optimization campaigns (SEO), content marketing campaigns, influencer outreach campaigns, direct mail campaigns etc.

Effective marketing helps companies increase their brand awareness and visibility with consumers as well as build credibility for their goods and services offerings over competitors in the same market space. Moreover it can also help businesses differentiate themselves from others by developing more personalized relationships with consumers through creating engaging content that helps inform people about a company's products/services while building trust amongst customers leading to better long-term engagement levels & higher sales revenues.