What does MIT mean in TRAVEL & TOURISM

A millennial traveler is generally considered to someone born between 1981 and 1996. These travelers tend to be tech-savvy, innovative and open to new experiences when it comes to travel. They respond well to digital marketing strategies, utilize social media platforms heavily, and prefer unique experiences when traveling that go beyond the traditional tourist attractions.

Businesses need to create value added experiences tailored specifically towards millennials if they want to successfully reach this demographic. This could include things like providing free wifi, or offering discounts on popular online booking sites such as Airbnb or TripAdvisor. Companies should also focus on creating a positive online presence; having active social media accounts, providing easy access to directions and reviews about local attractions through websites or apps can help attract more millennial travelers.

Millennial travelers tend to favor urban destinations over traditional tourist spots when they travel abroad; they also indulge in activities such as food tourism, shopping sprees and cultural exploration instead of just sightseeing. In addition, millennials prefer ethical travel practices and seek out accommodations with sustainable or eco-friendly initiatives in place. Furthermore, many are drawn towards budget-friendly trips filled with adventure rather than luxurious getaways; thus hybrid stays have become increasingly popular amongst millennials seeking for both modern convenience as well as low costs when travelling.

Technology has shaped the way that millennials plan their trips; a majority of decisions made prior to traveling often involve leveraging specific applications available online such as restaurant reservation services or ride sharing apps like Uber or Lyft which enable them quick research into potential options with ease. Technology has also enabled increased access peer-to-peer engagement with strangers across platforms such as Instagram which play a vital role in helping inspire confidence in fellow travellers during their journey.

Unlike other generations before them who saved up all year long for an expensive annual vacation experience, millennials are much more inclined towards engaging in smaller trips throughout the year due to cheaper fares provided by airlines alongside more affordable accommodation options available such as hostels and Airbnb stays. Additionally, many are interested social causes (such as anti-plastic campaigns) that can alter where they decide book their next trip.