What does LTTB mean in TRAVEL & TOURISM

Life Transitions and Travel Behaviour looks at a range of life transitions, such as starting a new job, getting married or divorced, having children, moving house or relocating for university.

LTTB research focuses on the psychological, social and economic influences on people's travel decisions during different stages in their lives. It also looks at how different life transitions may lead to changes in how often people travel or what modes of transport they use.

Researchers typically use qualitative or quantitative data when conducting this type of research. Qualitative data includes methods such as interviews, focus groups, surveys and observation while quantitative data usually involves analysing large datasets such as census information or transport records.

LTTB research has a range of applications including helping to inform urban planning decisions by providing insight into how population shifts may lead to changes in transport demand or influencing policy approaches which aim to reduce car dependency. Additionally, understanding more about individuals' travel choices throughout their lives could potentially help marketers better target audience segments with specific mobility needs or preferences.

The field involves researchers from various disciplines including psychology, sociology and economics as well as transport analysts and civil engineers who are experts in understanding mobility trends within cities. It also requires collaboration between both public sector organisations such as city councils and universities together with private companies specialising in transportation services such as ride-hailing apps or public transport providers.