What does IMP mean in GENERAL

An Integrated Marketing Plan (IMP) is a unified and comprehensive document that outlines an organization's entire marketing strategy. It incorporates a variety of tactics such as advertising, promotions, public relations, and more in order to achieve the desired goals and objectives.

An IMP allows businesses to develop a comprehensive marketing strategy by integrating multiple tactics into one cohesive plan. This helps organizations strategically target potential customers and optimize their campaigns more effectively than using disparate tactics on their own. Additionally, having an IMP provides consistency in branding across all channels used to reach customers.

An IMP typically includes advertising, public relations, direct mail, digital campaigns, website optimization, customer relationship management (CRM), social media presence, content marketing strategies, events/trade shows and other relevant tactics chosen by the business or organization.

Many large companies have teams dedicated to developing integrated marketing plans tailored specifically for their needs and goals. However, smaller businesses often hire outside consultants who specialize in creating effective plans for their clients.

The frequency with which you review or update your IMP will depend on the type of business you operate and the nature of your industry. Generally speaking though it's recommended that you revisit your plans at least once per quarter or whenever there has been a noticeable shift in your customer base or market demand.