What does AMS mean in MARKETING

What is AMS?

Amazon Marketing Services (AMS) are a suite of advertising solutions for businesses who want to advertise their products on the Amazon retail platform. These services allow businesses to create campaigns tailored to their objectives, improve visibility of their listings on the site and drive sales by targeting shoppers they know will likely be interested in their offers. AMS also features sophisticated tracking capabilities so you can fine-tune campaigns for optimal results over time.

Benefits of AMS

For those selling products through Amazon, Advertising Manager—part of the AMS suite—provides a way to manage ads across multiple channels and ad formats quickly and easily from one central dashboard. Sponsored Product Ads target shoppers actively searching for relevant products with customized bids based on individual keyword searches, while Amazon Display Ads target shoppers based on interests or other criteria defined by both Amazon algorithms and users themselves, which increases the possibility of conversion rates ranging from 1% - 5%. With an integrated cost per click system, these ads are highly affordable as well as effective when compared to other digital ad platforms.

Despite being relatively new compared to other digital advertising models such as Google AdWords or Facebook Ads, AMS has been gaining traction due to its ability to create highly targeted ads in addition to its affordability. With AMS, you won’t have to worry about wasting your budget on clicks from uninterested shoppers since you can narrow down your audience right off the bat with powerful search filters which include demographics (age range or gender), item keywords, price point etc., providing a clear path towards user engagement. It is estimated that around 80% of total online sales originate from organic search results; making this service ideal for those selling items via Amazon who want more control over where their ads are appearing than traditional online ad networks offer.