What does IHIP mean in UNCLASSIFIED

Intangibility refers to the fact that services are not tangible, physical products that can be seen, touched, or held. Instead they are intangible experiences that can only be experienced, like getting a massage or taking a yoga class.

Heterogeneity refers to the fact that services are difficult to standardize and control, because each experience will vary depending on factors such as who performs the service and what environment it takes place in. For example, you may have different experiences at two different restaurants even if they serve the same food.

Inseparability refers to the fact that production and consumption of services take place at the same time, meaning customers must be present in order for a service to be provided. For example, if you want a haircut, you need to go into a salon in order for it to happen. You can't buy it online or over the phone like you can with physical products.

Perishability refers to the fact that services cannot be stored or saved for later use - they must be consumed immediately after they've been produced. For example, tickets to a show become worthless once the show has finished — you cannot use them again next week or sell them off if you cannot attend.

These four characteristics make service marketing more complex than product marketing because it requires companies to think about how best to communicate their offerings without customers being able to physically see or touch what they're offering before buying it. Furthermore, because services are often consumed immediately after production there is no opportunity for repeat purchases so businesses must focus on building loyalty among current customers rather than relying solely on acquiring new ones.