What does IERC mean in RESEARCH

The Interaction and Entertainment Research Centre (IERC) is an internationally recognized research institute of the Faculty of Communication, Art and Technology at Simon Fraser University in Vancouver, Canada. It is a joint endeavour between SFU's School of Interactive Arts and Technology and the Institute for Computing, Information and Cognitive Systems.

IERC seeks to advance interactive entertainment industries through technological development as well as research. To this end, they have built up a unique expertise in developing interactive systems for all kinds of applications such as games, animation, virtual reality systems, health-care solutions etc.

As one of Canada's leading institutes for applied media technology research, IERC has partnered with many prominent global brands such as Microsoft Game Studios — Xbox Inc., Sega Japan among others. Besides these industry partnerships, IERC also works with universities all over the world to build relationships that foster creativity in education & research programs amongst faculty members & students alike.

The projects undertaken by the IERC vary widely ranging from exploring virtual human models using motion capture data to developing hardware components required for immersive virtual reality experiences based on visual perception hacking techniques. In addition they are also heavily involved in researching new paradigms related to game studies including analytics & playful behaviour patterns across different contexts which involve desktop computers & touchscreen devices among other technologies being used today.