What does GLUE mean in UNCLASSIFIED

GLUE stands for Giving Little Unexpected Extras, which is a type of customer service in which businesses deliver special treats and surprises to its customers.

Businesses often use rewards programs as part of the GLUE strategy. They could for example give out points for activities that generate goodwill, such as writing reviews or referring friends. With these accumulated points, customers can redeem rewards like discounts or free products and services.

Some examples of GLUE include sending personalized thank you notes, providing surprise gifts or upgrades, and offering loyalty rewards program.

Using GLUE helps businesses build strong relationships with their customers by expressing appreciation and showing that they understand what their customers want and need. It also increases customer loyalty, as people tend to come back when they feel valued. Furthermore, it may lead to increased sales since customers who feel appreciated will be more likely to buy from the business again in the future.

While there are many potential benefits of employing a GLUE strategy, there can be drawbacks as well. For small businesses, implementing a rewards program takes time and resources which can be difficult to come by. Additionally, businesses may not always have accurate data about their customer's preferences, so it can be challenging to determine what kind of unexpected extras will resonate with them most effectively.