What does ERP mean in GAMING

ERP is a metric used by media analysts to measure the size, duration and quality of an audience reached through a specific media campaign. It is calculated through two factors- reach and frequency- which can be found in media research documents such as Nielsen Ratings or Simmons Data reports.

ERP is calculated by multiplying the average rating value with the number of ratings points resulting from reach and/or frequency. For example, if 3 million people are exposed to an advertisement 5 times, then the total rating points would be 15 million (3 million x 5 = 15 million). The average rating value can be obtained from a reliable research source such as Nielsen Ratings or Simmons Data reports.

ERP tells us more about how much the target audience was exposed to a certain advertisement or media campaign, rather than measuring its success outright. It allows analysts to understand what kind of impression was made on viewers when they were exposed multiple times to an advertisement or message.

ERP helps marketers assess how effective their campaigns have been in reaching their target audiences, allowing them to make informed decisions about optimizing strategies for future campaigns. It can also help advertisers determine which types of ads are most effective in engaging their target audiences over time.

Other commonly used metrics that work together with Effective Rating Points include Gross Rating Points (GRPs) and Impressions (IMPs). Gross Rating Points measure total coverage across a certain market, while Impressions represent the number of times an ad was delivered before it received any form of action from its viewers (i.e clicks, page views etc.). Both GRPs and IMPs provide more comprehensive insight into understanding the success of media campaigns than using just one metric alone would provide.