What does DWTD mean in UNCLASSIFIED
DWTD stands for Dumb Ways To Die. It is a series of public service announcements created by Metro Trains in Melbourne, Australia. These videos use humor to encourage safety around trains and public transport.
DWTD meaning in Unclassified in Miscellaneous
DWTD mostly used in an acronym Unclassified in Category Miscellaneous that means Dumb Ways To Die
Shorthand: DWTD,
Full Form: Dumb Ways To Die
For more information of "Dumb Ways To Die", see the section below.
Essential Questions and Answers on Dumb Ways To Die in "MISCELLANEOUS»UNFILED"
What is the purpose of the DWTD campaign?
The purpose of the DWTD campaign is to promote awareness about being safe around train tracks and public transport. The PSAs are entertaining and memorable, featuring cartoon characters performing silly stunts that could result in death or injury if done in real life.
Where did the DWTD campaign originate from?
The DWTD Campaign was created at advertising agency McCann Melbourne for Metro Trains in Melbourne, Australia in 2012.
How successful has this campaign been?
The success of the DWTD campaign has been amazing! The original video went viral on YouTube with more than 80 million views worldwide, and it topped music charts in 25 countries. As a result, Metro Trains saw an overall 21% reduction of accidents at their railway crossings.
What kind of awards has the DWTD video received?
The video won numerous awards including Grand Prix (Film) and Titanium Lions at Cannes International Festival of Creativity, Film Craft Grand Prix at Spikes Asia Awards, Best Animation or Motion Graphics at London International Awards, Commercial of the Year at Creative Circle Awards among many others.
Are there other campaigns similar to DWTD?
Although not as successful as DWTD, there have been other campaigns that feature comedic elements to raise safety awareness around public transportation such as "Don't Be That Guy" from Calgary Transit and "Safetyville" from SMRT Singapore.
Final Words:
Over 8 years since its launch, the Dumb Ways To Die PSA continues to be one of the most successful campaigns ever developed for safe behavior around railways and encourages viewers with its dark humor to be careful when travelling around public transportation networks.