What does DCI mean in COMPANIES & FIRMS

Development Communications International (DCI) is a culture-change communications consultancy that specializes in developing persuasive messages to support behavior change. DCI works with government, corporate, and nonprofit partners to create the impactful communications campaigns necessary for behavior change initiatives and development goals.

DCI provides strategy, creative development, production, deployment, and evaluation services for all types of communication campaigns. This includes social and digital content, animation & video production, public service announcements (PSAs), radio advertisements, community engagement activities & events, print materials, web design & development and more.

At DCI we believe in evidence-based outcomes. We use baselines and performance indicators within our campaigns followed by rigorous evaluations to observe how effective messages are at influencing attitudes and behaviors. Surveys employing both quantitative and qualitative measures are used alongside focus groups to measure success of projects. Not only do we evaluate influence at the end of projects but also all along their lifespans so as to make necessary mid-course corrections if needed.

Yes! As a global agency that has worked across various countries over the years with different cultures and contexts, DCI takes pride in utilizing local languages when required to ensure maximum efficiency of our messaging interventions. In many countries where English is not the primary language we provide localization services such as translation and voice recording for effective deployment of our campaigns on local platforms such as radios and TV broadcasts etc.

Yes! DCI puts special emphasis on engaging youth audiences in its interventions because they are highly influential on social issues due to their tech savviness as well as ability to shape opinions through statements shared online or via word-of-mouth marketing tactics with their peers’ circle. Our experience tells us that if communicated effectively using the right tools targeting them can lead to significant behavioral insights about otherwise hard-to-reach sectors or audience groups i.e., understanding how they think about certain topics or what motivates them might be key elements for changing behaviors associated with those topics.

Absolutely! With more than 25 years of working internationally with governments, corporations, academic institutions or not for profits organizations around the globe; developing inspirational strategies; creating award winning multimedia campaigns; deploying research-driven creative tactics; measuring success through baseline/follow up surveys etc., throughout this journey we have refined our processes in order to uphold high quality standards while being able to deliver successful results within timeframes specified by clients.

We believe open communication between clients & agency teams is essential throughout a project's lifecycle - from idea creation till launch & beyond — hence we follow strict protocols regarding transparency i.e., regular meetings/calls ; keeping channels open 24/7 for client feedback ; detailed performance KPIs monitoring etc., All these steps help us build trust & long lasting professional relationships with clients.