What does CRE mean in RESEARCH
Council for Research Excellence (CRE) is a U.S. not-for-profit organization dedicated to providing research and insights in the area of media and advertising. It was established in 2004 and consists of over 40 experts from the cable, broadcast, newspaper, online, radio, research, out-of-home (OOH) media and advertising industries who are focused on improving understanding of audiences, consumer behavior, and usage of existing and emerging media platforms. CRE's mission is to promote better knowledge about the factors that influence audience measurement methods for all media owners in order to make decisions about planning, buying and selling.
CRE meaning in Research in Academic & Science
CRE mostly used in an acronym Research in Category Academic & Science that means Council for Research Excellence
Shorthand: CRE,
Full Form: Council for Research Excellence
For more information of "Council for Research Excellence", see the section below.
Meaning
The Council for Research Excellence works to improve knowledge around audience measurement with the ultimate goal of helping media owners make better decisions when it comes to planning, buying and selling their products or services. The organization provides research reports detailing key trends across different types of media, such as cable, broadcast television, newspapers online radio and out of home advertising. Furthermore, CRE focuses on improving our understanding of consumers’ behaviors when it comes to using existing as well as emerging media platforms.
Essential Questions and Answers on Council for Research Excellence in "SCIENCE»RESEARCH"
What is the Council for Research Excellence?
The Council for Research Excellence (CRE) is a volunteer group of media, research and marketing experts that works to promote excellence in media measurement and research. CRE members work with Nielsen Media Research to explore and develop new data sources, provide expertise on methodological issues that affect data quality, and help make sure relevant data is collected by Nielsen to meet the needs of its clients.
What does the Council for Research Excellence do?
The CRE's goal is to ensure reliability and accuracy in media measurement and research. This includes collaborating with Nielsen Media Research to create more innovative methods of data collection, developing better ways of interpreting gathered data, and offering insights into the latest industry trends.
Who are the members of the Council for Research Excellence?
The CRE is composed of media research professionals representing various industries such as advertising, television broadcasting, cable television networks, magazine publishing, radio broadcasting, newspaper publishers, digital media companies, ethnic press publishers, music labels/entertainment companies, public relations firms and more.
How does one join the Council for Research Excellence?
Members are appointed by an invitation from the CRE's Executive Committee Chair. Invitations are extended through professional organizations or personal recommendation by current member affiliation. If you are interested in joining the CRE please contact [email protected] for more information.
How often does the Council for Research Excellence meet?
The CRE convenes every spring at our annual meeting. We also hold virtual meetings a few times throughout year on an as-needed basis related to specific projects or issues requiring immediate attention. In addition, members participate in special committee meetings that may occur at non-annual times throughout the year.
What kind of impact does the Council for Research Excellence have?
Since our founding in 2004 we’ve been proud to actively promote research excellence across multiple industries through our collective efforts within key focus areas including innovation & technology trends; consumer insights & engagement; audience composition & demographics; commercial ratings; currency reform & benchmarking; best practices & industry standards; accuracy & consistency across channels; cross-platform measurement & analytics; etc…
Final Words:
In conclusion, the Council for Research Excellence (CRE) is a valuable not-for-profit organization whose mission is to support reliable understanding around audience measurement practices so that those in the industry can make informed strategic decisions when it comes time to plan or purchase marketing materials. Through its focus on research reports into various types of media outlets including television networks newspapers online radio utilities OOH advertising etc., CRE helps ensure that businesses have access to current data regarding market trends across multiple channels in order to maximize resources appropriately.
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