What does ATCI mean in COMMITTEES
The primary objective of ATCI is to ensure that advertising content on television is in compliance with legal and ethical guidelines, and does not violate any laws or regulations. It also aims to promote fair competition among television channels and protect the interests of viewers.
ATCI meaning in Committees in Community
ATCI mostly used in an acronym Committees in Category Community that means Air Time Committee of India
Shorthand: ATCI,
Full Form: Air Time Committee of India
For more information of "Air Time Committee of India", see the section below.
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Objective
Functions
- Monitoring: ATCI monitors advertising content on television channels to check for violations of the Advertising Standards Council of India (ASCI) Code of Conduct and other applicable laws and regulations.
- Investigation: If any complaints are received regarding advertising content, ATCI investigates the matter and takes appropriate action.
- Code Development: ATCI develops and revises the Advertising Code of Conduct for Television, which sets out the standards for advertising content on television.
- Compliance: ATCI ensures that television channels comply with the Advertising Code of Conduct and other relevant regulations.
- Enforcement: ATCI has the authority to impose penalties or take other appropriate actions against television channels that violate the Advertising Code of Conduct.
Essential Questions and Answers on Air Time Committee of India in "COMMUNITY»COMMITTEES"
What is the Air Time Committee of India (ATCI)?
The Air Time Committee of India (ATCI) is a non-profit organization that regulates the allocation and utilization of broadcast time for political parties in India. It was established by the Government of India in 1969 to ensure fair and equitable access to the airwaves for all political parties during election campaigns.
What is the purpose of ATCI?
The purpose of ATCI is to ensure that all political parties have equal opportunities to present their views and policies to the public during election campaigns. It also aims to prevent any single party from dominating the airwaves and to maintain a level playing field for all political parties.
How does ATCI regulate air time allocation?
ATCI allocates air time to political parties based on their performance in the previous elections. Parties that receive more votes are allocated more air time. The allocation is also based on factors such as the number of candidates fielded by the party, the spread of its support across the country, and the diversity of its representation.
What are the guidelines for political broadcasts?
ATCI has established guidelines for political broadcasts to ensure that they are fair, accurate, and objective. These guidelines include restrictions on the use of inflammatory language, personal attacks, and false or misleading statements. Political broadcasts must also comply with the Election Commission of India's code of conduct.
How can political parties apply for air time allocation?
Political parties must submit an application to ATCI for air time allocation. The application must include information such as the party's name, the number of candidates fielded, the spread of its support, and the desired air time slots. ATCI reviews the applications and allocates air time based on the guidelines established by the organization.
Final Words: ATCI plays a crucial role in regulating advertising content on television in India. By monitoring and enforcing compliance with legal and ethical guidelines, it helps to ensure that viewers are protected from inappropriate or misleading advertising, and that television channels operate in a fair and competitive environment.
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