What does ATOB mean in ASSOCIATIONS

The Association of Tourism Officers of Bulacan (ATOB) is a non-profit organization in the Philippines that provides support to tourism officers and professionals across all levels of government.

The ATOB works with local, national, and international partners to promote and protect Bulacan's rich culture, heritage, and environment through responsible tourism development initiatives.

Through its partnerships with local, national, and international stakeholders, ATOB helps promote education around preserving cultural identity amongst locals as well as creating sustainable tourism initiatives throughout the region.

Membership to ATOB consists of any individual or institution who shares its objectives and commitments. Members include senior government officials from various agencies such as those related to tourism promotion; professionals from educational institutions; representatives from relevant industries such as hospitality and airline companies; nongovernmental organizations; technical experts on tourism; advocates for sustainable environment protection; entrepreneurs in artistic businesses; special interest groups focused on historical preservation; among others.

In recent years, ATOB has organized activities such as ecotours of bird-watching sites within the province; awareness campaigns about water conservation practices involving fishing communities around coastal areas in Bulacan; seminars about environmental issues impacting indigenous villages deep into rural municipalities; documentary film festivals showcasing how artisans preserve traditional crafts handed down from generation to generation; among many other events that involve local activists advocating for community empowerment through cultural heritage preservation.