What does GACT mean in MARKETING

Google Ads Conversion Tracking is a feature offered by Google Ads that allows advertisers to track conversions from their Google Ads campaigns.

Conversion Tracking works by placing a code on your website which records when someone visits your site after clicking an ad. When the user completes a desired action (like making a purchase), this is recorded as a “conversion” which can be tracked in Google Ads.

Conversion Tracking provides detailed information about a user's journey from clicking an ad all the way through to completing an action, including the number of times they interacted with ads before converting, how long it took them to convert, what devices were used etc. This data can help you better understand your target audience and how they interact with your ads.

Setting up conversion tracking is relatively straightforward and requires placing a code snippet on each page where you want to track conversions. The code will tell Google Ads when someone has visited your site after clicking one of your ads and also let you know when they have completed a desired action such as making a purchase or signing up for an email list.

Best practices for using conversion tracking include setting up different types of goals so that you can track different aspects of the user journey, testing and optimizing campaigns based on the data collected, tracking specific activities such as product views or video plays rather than just general conversions, and setting up different funnels depending on various circumstances (e.g., different product categories).