What does O PLUS O mean in BUSINESS
O+O (Offline plus Online) is an innovative retail standard first found in 2019. It focuses on creating a seamlessly integrated experience between offline stores and digital channels by leveraging big data and artificial intelligence technology. This new approach allows customers to have access to goods and services wherever and whenever they desire.
O PLUS O meaning in Business in Business
O PLUS O mostly used in an acronym Business in Category Business that means O+O (Offline plus Online / O PLUS O) is a retail standard first found in 2019, referring to the seamless integration of both in-store and digital experience in the purchase journey, powered by technologies of big data and artificial intelligence to maximise the reach of customers. It allows better customer connectivity and shopping experience, serving customers anywhere & anytime and facilitate more flexible fulfilment. As a result, O+O businesses benefit from high conversion rate from traffic into sales, thanks to the combined advantage of both physical store network and digital channels. O+O is different from O2O. The O+O integrated model has no cannibalisation to physical store spending of customers, rather it creates higher share of wallet and higher customer value. Simply, for customers who spend in O+O channels, their engagement and loyalty is much stronger, and their spending is much higher than customers who only shop in physical store.
Shorthand: O PLUS O,
Full Form: O+O (Offline plus Online / O PLUS O) is a retail standard first found in 2019, referring to the seamless integration of both in-store and digital experience in the purchase journey, powered by technologies of big data and artificial intelligence to maximise the reach of customers.
It allows better customer connectivity and shopping experience, serving customers anywhere & anytime and facilitate more flexible fulfilment. As a result, O+O businesses benefit from high conversion rate from traffic into sales, thanks to the combined advantage of both physical store network and digital channels.
O+O is different from O2O. The O+O integrated model has no cannibalisation to physical store spending of customers, rather it creates higher share of wallet and higher customer value. Simply, for customers who spend in O+O channels, their engagement and loyalty is much stronger, and their spending is much higher than customers who only shop in physical store.
For more information of "O+O (Offline plus Online / O PLUS O) is a retail standard first found in 2019, referring to the seamless integration of both in-store and digital experience in the purchase journey, powered by technologies of big data and artificial intelligence to maximise the reach of customers. It allows better customer connectivity and shopping experience, serving customers anywhere & anytime and facilitate more flexible fulfilment. As a result, O+O businesses benefit from high conversion rate from traffic into sales, thanks to the combined advantage of both physical store network and digital channels. O+O is different from O2O. The O+O integrated model has no cannibalisation to physical store spending of customers, rather it creates higher share of wallet and higher customer value. Simply, for customers who spend in O+O channels, their engagement and loyalty is much stronger, and their spending is much higher than customers who only shop in physical store.", see the section below.
Essential Questions and Answers on O+O (Offline plus Online / O PLUS O) is a retail standard first found in 2019, referring to the seamless integration of both in-store and digital experience in the purchase journey, powered by technologies of big data and artificial intelligence to maximise the reach of customers. It allows better customer connectivity and shopping experience, serving customers anywhere & anytime and facilitate more flexible fulfilment. As a result, O+O businesses benefit from high conversion rate from traffic into sales, thanks to the combined advantage of both physical store network and digital channels. O+O is different from O2O. The O+O integrated model has no cannibalisation to physical store spending of customers, rather it creates higher share of wallet and higher customer value. Simply, for customers who spend in O+O channels, their engagement and loyalty is much stronger, and their spending is much higher than customers who only shop in physical store. in "BUSINESS»BUSINESS"
What is O+O?
O+O stands for Offline plus Online, which is a retail standard first found in 2019 that integrates the traditional brick-and-mortar experience with digital channels through big data and artificial intelligence technology.
How does O+O benefit businesses?
O+O businesses benefit from high conversion rate from traffic into sales, thanks to the combined advantage of both physical store network and digital channels.
How does O+O differ from O2O?
Unlike O2O, the O+O integrated model does not cannibalize physical store spending of customers, instead it creates higher share of wallet and higher customer value for customers who shop on these channels.
What are the advantages of using O+O?
By utilizing this model, businesses are able to provide customers with more flexible fulfilment, better customer connectivity and shopping experience, as well as stronger engagement and loyalty that leads to higher spending than in physical stores alone.
How can customers benefit from using O+O?
Customers that use this model benefit from being able to access goods and services anytime & anywhere they want, giving them complete control over their purchase journey resulting in increased convenience for them.
Final Words:
In conclusion, integrating online experiences with the traditional brick-and-mortar world has proved to be beneficial for both customers and businesses alike. With the introduction of big data, artificial intelligence technology has allowed us to bridge this gap creating seamless experiences all while allowing us to maximize reach across both platforms.