What does SUG mean in UNCLASSIFIED

Selling Under Guise (SUG) refers to a deceptive marketing practice where sellers misrepresent or conceal material information about a product or service to induce customers to make a purchase. It involves making false or misleading claims, omitting key details, or creating a false impression to promote a product or service.

SUG can take various forms, including:

• Making exaggerated or unsubstantiated claims about a product's performance or benefits.
• Hiding important information or disclaimers in fine print or complex language.
• Creating a sense of urgency or scarcity to pressure customers into making impulsive purchases.
• Using deceptive packaging or labeling to mislead customers about the product's contents.

SUG can violate consumer protection laws and regulations, such as the Federal Trade Commission Act and state unfair and deceptive trade practices statutes. Sellers found guilty of SUG may face penalties, including fines, injunctions, and other remedies to prevent further harm to consumers.

Consumers can protect themselves from SUG by being vigilant and informed.

• Be skeptical of overly aggressive marketing claims and promises.
• Research products thoroughly before making a purchase, reading reviews and comparing prices.
• Pay attention to the fine print and disclaimers to ensure you understand all terms and conditions.
• Report any suspected SUG to the appropriate authorities, such as the Federal Trade Commission or state consumer protection agencies.

Businesses should adhere to ethical marketing practices and avoid any form of SUG to maintain consumer trust and reputation.

• Provide accurate and truthful information about products and services.
• Use clear and unambiguous language, avoiding deceptive or misleading claims.
• Disclose all material information, including any limitations or disclaimers.
• Conduct regular reviews of marketing materials to ensure compliance with legal and ethical standards.