What does TIAA mean in TRAVEL & TOURISM

The Tourism Industry Association of America (TIAA) represents and promotes the interests of tourism industry businesses within the United States and its territories. It works to educate public and private sectors on issues that affect the development and success of the tourism industry, creating a unified voice for stakeholders across the country.

Our members include hotels, restaurants, attractions, tour operators, travel agencies, transportation providers, destination organizations, and other related businesses involved in domestic leisure and business travel.

TIAA works to advocate on behalf of our members by engaging with lawmakers on key legislation that affects our industry. We work to educate members on important policy changes at a local and national level. Additionally, we have programs that reward best practices through award recognition such as our Best Practices Awards program. Finally, we provide resources for businesses looking to increase their social media presence or build customer loyalty programs.

We welcome new members from across all segments of the hospitality industry! Please visit our website at www.tiaa-us.org/membership/ to learn more about membership options and benefits available for both individuals and organizations alike.

Through our Best Practices Awards program we recognize excellence in hospitality management including marketing practices, safety standards, staff training techniques and eco-friendly initiatives among other categories. Additionally, TIAA frequently recognizes contributions from individuals who have made outstanding contributions to the association or exhibited commitment to advancing the hospitality industry through their actions or accomplishments.

Yes! We currently offer two scholarship opportunities specifically designed for students interested in careers within the hospitality industry - one designed exclusively for community college students enrolled in hospitality management degree programs as well as another recognitions program open to both undergraduate and graduate students along with recent graduates within three years from an accredited university/college degree program relating to hospitality studies. For more details please visit our website www.tiaa-us.org/programs/scholarships/.

We host several events throughout the year ranging from educational seminars focused on various aspects related to running a successful tourism enterprise as well as networking events designed to connect likeminded professionals together so they can share best practices & strategies for success in this ever-evolving field of business. Additionally we host several conferences throughout each calendar year which aim at bringing together top tier speakers & leaders from within each field within tourism which provide valuable insight into effective strategies & contemporary trends impacting today's business environment.

You may email us at [email protected] or call us toll free at 855-344-6958 during business hours Monday – Friday 9am - 6pm EST & one of our representatives will be happy to answer any questions you might have regarding membership or upcoming events. Alternatively you can reach out directly via various social media channels available on our website www.tiaa-us.org/contact/.

Yes! Through collaboration with Fisher Capital Research & Consulting & Deloitte Touche LLP,TIAF publishes quarterly reports offering insights into consumer behavior amongst those within this sector most active travelers referred by industry experts as "Super Leisure" customers whose spending habits depict trends affecting current market conditions. These reports offer valuable data sets enabling us to further analyze future trends relevant to hoteliers,restaurants,attractions,transportation providers, tour operators & travel agents amongst others located within this segment.