What does MIMM mean in MANAGEMENT

The MIMM program covers a range of topics such as market research, strategic analysis, brand management, digital marketing amongst other key areas. Students will gain an understanding of how international markets operate and develop their ability to identify and exploit opportunities presented within them.

This program is ideal for those looking for a career in international marketing, who want to gain a deeper understanding of global markets and strategies, or who simply need additional professional qualifications as part of their job search. Experienced marketers can also benefit from participating in this program as it provides access to advanced theories of marketing management which are inextricably linked with the dynamics of the international market place.

To join the MIMM Program you will usually need a minimum of an undergraduate degree or equivalent qualification relevant to marketing/business/management studies along with English language proficiency at a minimum level required by the school you apply.

The duration usually varies depending on institution but on average it takes around 1-2 years for completion if taken full-time or up to 3 years if taken part-time.

Yes, upon successful completion graduates will be well placed for a range of roles across many sectors including advertising agencies, NGOs, consulting practices and private enterprises. Having mastered how to analyse global markets and create successful strategies, graduates often choose positions such as market researcher, brand manager or even entrepreneur launching their own businesses internationally.