What does BSD mean in TELECOM

A BSD is a custom URL that redirects to another longer URL for the purposes of branding and marketing. This allows companies to create memorable links from their brand name rather than using a long URL with various symbols and numbers.

Companies will typically use BSDs for their websites, social media accounts and email campaigns. They can also be used for content marketing efforts such as link building on other websites or running promotions. By creating catchy and memorable URLs, it makes it easier for customers to remember how to access your website or content.

The first step is selecting the domain name you would like to use as your branded short domain (e.g., examplecompany.co). After this, select a reliable registrar who provides DNS services (such as GoDaddy) in order to purchase the domain name and configure the redirects required for setting up the branded short domain properly.

Many brands will elect to register either.co,.org, or.net domains as these provide them with more flexibility when setting up their branded short domain than traditional top-level domains such as.com. It also provides them with creative license when it comes to designing memorable redirect links.

Yes, there are certain restrictions that must be taken into consideration before setting up a BSD. These include ensuring that no existing trademarked material is being infringed upon by your chosen domain name, ensuring that all proper copyright considerations are met prior to registration, and making sure the length of the URL does not exceed 50 characters.

It's important to regularly check your BSD links in order to ensure that they are still pointing towards active webpages or promotional materials. We recommend doing this quarterly at minimum; however depending on your usage/traffic frequency you may need even more frequent updates.

While some special characters may work in certain cases (e.g., underscore '_'), generally speaking we advise against using these in most instances due to compatibility issues across different browsers/platforms.

If you wish to change your short domain after registering it you can simply go through the same process outlined before - purchasing/configuring redirect settings for another eligible option - though doing so may decrease traffic which was going towards previous URLs associated with your brand.

Absolutely! There are several companies out there providing easy-to-use analytics packages specifically tailored towards tracking visits from branded short domains. These provide insight into where visitors came from along with other valuable information about their behavior/experience while on your site.

While shorter URLs tend to be easier for users in terms of recall and sharing purposes they do come with some drawbacks - namely reduced search engine optimization power compared to complete URLs containing keywords which relate back directly to what is being promoted/linked back too.